Melbourne e-commerce business owner managing online sales and bookkeeping with 42 Advisory’s accounting support

Accounting for E-Commerce & Online Retailers

Financial Clarity for Melbourne’s E-Commerce Businesses

We help Melbourne’s online retailers, Shopify, WooCommerce, Magento, and Amazon sellers turn complex digital operations into clear, profitable numbers. From GST on cross-border sales and marketplace fees to inventory, fulfilment, and cash flow, our expert advisors keep your e-commerce business financially sharp and compliant — so you can focus on growth, not reconciliations.
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Certified Melbourne Accountants Backed by Australia’s Leading Platforms

Trusted by Melbourne’s medical professionals, ecommerce brands, and local service businesses. We simplify your tax, accounting, and growth strategy.
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For E-Commerce Businesses with Inventory, Logistics & Customer Focus

Smarter Systems. Smoother Operations.

From import to delivery, we help e-commerce owners stay in control of every moving part — stock, shipments, returns, and customer experience — while keeping your numbers accurate and effortless.

Running an online store means managing more than just sales. You’re juggling suppliers, import duties, packaging costs, fulfilment fees, returns, and customer refunds — all while keeping your brand reputation spotless.

At 42 Advisory, we make sure every transaction, shipment, and return flows seamlessly through your books. Our fixed‑fee plans include all your bookkeeping and accounting needs — from landed cost calculations and inventory valuation to merchant fee reconciliations and financial reporting.

We streamline:

  • Imports & Duties: Correct GST treatment and landed cost tracking for international stock.

  • Storage & 3PL: Integration with warehouse systems for accurate on‑hand reporting.

  • Shipment & Fulfilment: Reconcile carrier costs, packaging, and tracking expenses.

  • Returns & Refunds: Automate accounting for restocks, write‑offs, and customer credits.

  • Packaging & QC: Track production and packaging costs to protect margins.

  • Customer Relationships: Align loyalty programs, gift cards, and refunds with financial reporting.

Our tech‑forward systems link Shopify, WooCommerce, Magento, Amazon, and 3PL data straight into Xero, giving you clarity without spreadsheets or stress.

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Complete Accounting & Advisory for E-Commerce Businesses

Focus on Growth, While We Handle the Numbers

Our e-commerce accounting and advisory services support online stores, multi-channel retailers, and subscription-based brands — ensuring your operations stay compliant, scalable, and profitable.

Our e‑commerce accounting services are built for growth. Whether you sell on Shopify, WooCommerce, Magento, Amazon, or across multiple channels, we help you streamline bookkeeping, reporting, and tax management — so you can focus on sales, customers, and strategy.

Core Services Include:

✅ E‑Commerce Accounting & BAS – End‑to‑end bookkeeping, GST tracking, and BAS lodgements tailored for online sales and marketplaces.
✅ Inventory & COGS Management – Accurate valuation methods for imported goods, product bundles, and fulfilment adjustments.
✅ 3PL & Fulfilment Reconciliation – Integrate third‑party logistics data to align orders, freight, and stock with accounting records.
✅ Merchant & Platform Integration – Automated reconciliation across Shopify, Amazon, Stripe, PayPal, and Afterpay.
✅ Cash Flow Forecasting – Plan for marketing spend, inventory restocks, and peak sales periods with 3‑way forecasting.
✅ Profitability & KPI Reporting – Track SKU‑level performance, ad spend ROI, and gross margins with real‑time dashboards.
✅ Fixed‑Fee Advisory – Predictable monthly pricing that covers all bookkeeping and accounting needs — no hourly surprises.

At 42 Advisory, we deliver clarity through automation and strategy — integrating Xero, Cin7, Unleashed and Zapier to save you time while keeping your financials audit‑ready.

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Why E-Commerce Businesses Trust 42 Advisory

Accuracy, Automation & Insight — in Every Transaction

As Melbourne-based accountants for the e-commerce industry, we understand the challenges of scaling an online store — balancing marketing spend, logistics, and compliance while keeping your margins healthy.

From reconciling multi-channel sales to managing international stock and returns, our e-commerce specialists ensure every order, fee, and fulfilment cost is accounted for — automatically and accurately.

We work closely with independent sellers, DTC brands, and omni-channel retailers to deliver smarter financial systems, accurate reporting, and reliable growth insights.

“We speak your language — sales, shipping, and scalability.”
Our mission is to simplify your finances so you can focus on growing your brand, reaching new markets, and delivering an exceptional customer experience.

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