--- title: About 42 Advisory | Accountants & Business Advisors in Melbourne description: Meet Sergiy Kucherenko CPA and Geoffrey Tulett CPA. Fixed-fee accounting, tax and business advisory for Melbourne businesses from Chadstone and Moorabbin. image: https://42advisory.com.au/hubfs/Images/WebP/melbourne-accounting-advisory-team-collaboration-42advisory.webp --- [Skip to Content](https://42advisory.com.au/about#body) [![42\_Advisory\_Logo\_Header](https://42advisory.com.au/hubfs/42_Logo_Header.svg "42_Advisory_Logo_Header")](https://42advisory.com.au/) Toggle Menu - Accounting & Tax Toggle children for Accounting & Tax - [Small Business Accountants](https://42advisory.com.au/services/small-business-accountant-melbourne) - [Personal Tax Returns & Advice](https://42advisory.com.au/services/personal-tax-accountant-melbourne) - [BAS & IAS Lodgement](https://42advisory.com.au/services/bas-ias-accountant-services-melbourne) - [Tax Compliance](https://42advisory.com.au/services/small-business-tax-compliance-melbourne) - [SMSF Accountants](https://42advisory.com.au/services/smsf-accountant-melbourne) - [Property Tax](https://42advisory.com.au/services/property-tax-accounting-melbourne) - [Bookkeeping](https://42advisory.com.au/services/small-business-bookkeeping-melbourne) - [CPA Accountants & Business Advisors](https://42advisory.com.au/services/cpa-accountant-melbourne) - [Local Accountants](https://42advisory.com.au/accountants) - Business Advisory Toggle children for Business Advisory - [Business Advisory & 3-Way Forecasting](https://42advisory.com.au/services/business-advisory-forecasting) - [Tax Planning](https://42advisory.com.au/services/tax-planning-melbourne) - [R&D Tax Incentive Services](https://42advisory.com.au/services/r-and-d-tax-incentive) - [Business Valuation](https://42advisory.com.au/services/business-valuations) - [Buying a Business](https://42advisory.com.au/services/buying-a-business-due-diligence-melbourne) - [Finance Broking Overview](https://42advisory.com.au/finance/) - [Residential Finance](https://42advisory.com.au/finance/residential-finance-services-melbourne) - [Commercial Finance](https://42advisory.com.au/finance/commercial-finance-services) - [Asset Finance](https://42advisory.com.au/finance/asset-finance-solutions) - Industries Toggle children for Industries - [Accounting for Doctors](https://42advisory.com.au/industries/accounting-advisory-for-doctors-dentists-health-practices) - [E-Commerce & Online Retail](https://42advisory.com.au/industries/ecommerce-accountants-melbourne) - [Tech, SaaS & IT](https://42advisory.com.au/industries/tech-saas-accounting) - [MMA, BJJ & Muay Thai Gyms](https://42advisory.com.au/industries/martial-arts-combat-sports-gym-accountants-melbourne-42-advisory) - [Cafés, Restaurants & Retail Stores](https://42advisory.com.au/industries/cafés-restaurants-retail-stores) - [Crypto Tax for Investors & Traders](https://42advisory.com.au/industries/crypto-tax-accounting-for-investors-traders) - [Builders, Contractors & Trades](https://42advisory.com.au/industries/builders-tradies-accountants-melbourne) - [Startup Accounting & Advisory](https://42advisory.com.au/industries/startup-accounting-advisory-services-melbourne) - [Professional Services Firms](https://42advisory.com.au/industries/professional-services) - [Automotive & Mechanical Services](https://42advisory.com.au/industries/automotive-accountants-melbourne) - [About Us](https://42advisory.com.au/about) - [Contact Us](https://42advisory.com.au/contact-us) - [Resources](https://42advisory.com.au/42-advisory-blog) - [(03) 9997 7081](tel:0399977081) ![42 Advisory team working together in a Melbourne office](https://42advisory.com.au/hs-fs/hubfs/Images/WebP/melbourne-accounting-advisory-team-collaboration-42advisory.webp?width=920&height=613&name=melbourne-accounting-advisory-team-collaboration-42advisory.webp) Melbourne CPA Accountants. Backed by Technology. Driven by People # About 42 Advisory — Melbourne CPA Accountants & Business Advisors 42 Advisory is a Melbourne CPA practice and registered tax agent led by directors Sergiy Kucherenko CPA and Geoffrey Tulett CPA. We provide fixed-fee tax, accounting and business advisory services to growing businesses from our offices in Chadstone and Moorabbin, and online across Victoria. [Book a 30-minute introductory meeting](https://42advisory.com.au/meetings/42advisory/initial-meeting-online) Credentials and platforms ## A CPA-Led Practice and Registered Tax Agent Forty Two Advisory Pty Ltd is a registered tax agent and ASIC registered agent. Both directors are members of CPA Australia and individually registered tax agents. You can verify the firm's tax agent registration (TPB 26303651) on the [TPB public register](https://www.tpb.gov.au/public-register).  - ![CPA Australia](https://42advisory.com.au/hubfs/Logos/Logo_of_CPA_Australia.svg) - ![Tax Practitioners Board](https://42advisory.com.au/hubfs/Logos/TPB.svg) - ![Xero](https://42advisory.com.au/hubfs/Logos/Logo%20-%20Blue.svg) - ![Modano](https://42advisory.com.au/hs-fs/hubfs/Modano.webp?width=240&height=65&name=Modano.webp) ## Meet the Directors ![Sergiy Kucherenko CPA, Director of 42 Advisory](https://42advisory.com.au/hs-fs/hubfs/Sergiy%20Photo.jpg?width=150&height=150&name=Sergiy%20Photo.jpg "Sergiy Kucherenko CPA, Director of 42 Advisory") ### SERGIY KUCHERENKO CPA · Director - Member, CPA Australia - Registered tax agent (individual registration) - Director, Forty Two Advisory Pty Ltd [Connect on LinkedIn](https://www.linkedin.com/in/sergiy-kucherenko/) Director Profile ### ACCOUNTING EXPERTISE BUILT ACROSS REAL INDUSTRY   Sergiy Kucherenko is the founder and director of 42 Advisory and a member of CPA Australia. His professional career has been built in public practice and business advisory — working alongside business owners to simplify financial complexity, strengthen structure, and support growth at every stage. Originally trained as an engineer with a background in computer science, Sergiy brings an analytical and systems-oriented mindset to accounting and advisory — one that translates directly into the practice's emphasis on automation, process design, and technology-driven client solutions. It is the foundation behind 42 Advisory's cloud-first operating model and its ability to serve technically complex businesses with precision. Throughout his advisory career, Sergiy has served clients across medical technology, telecommunications, SaaS and technology businesses, construction and trades, and healthcare — including general practice and dental groups. That depth of sector exposure informs advice that is commercially grounded, not generic — calibrated to the specific operating realities of each industry. He has supported businesses at every stage of the growth cycle — from incorporation and early-stage structuring through to acquisition, restructure, and exit — with particular depth in service trust structures for medical practices, SaaS revenue recognition, and construction industry cash-flow management. Sector Experience: - Medical Technology - [Professional Services](https://42advisory.com.au/industries/professional-services) - [SaaS & Technology](https://42advisory.com.au/industries/tech-saas-accounting) - [Construction](https://42advisory.com.au/industries/builders-tradies-accountants-melbourne) - [General Practice](https://42advisory.com.au/industries/accounting-advisory-for-doctors-dentists-health-practices) - Dental - Allied Health - [E-Commerce](https://42advisory.com.au/industries/ecommerce-accountants-melbourne) ![Geoffrey Tulett CPA, Director of 42 Advisory](https://42advisory.com.au/hs-fs/hubfs/Geoff%20Tulett.webp?width=150&height=150&name=Geoff%20Tulett.webp "Geoffrey Tulett CPA, Director of 42 Advisory") ### GEOFFREY TULETT CPA · Director - Member, CPA Australia - Registered tax agent (individual registration) - Director, Forty Two Advisory Pty Ltd [Connect on LinkedIn](https://www.linkedin.com/in/geoffrey-tulett) Director Profile ### CORPORATE FINANCE EXPERTISE BUILT ON GLOBAL EXPERIENCE Geoffrey Tulett is a Director of 42 Advisory, helping business owners navigate complex financial and strategic decisions with clarity, confidence and commercial insight. With experience across Australia, New Zealand and Asia, Geoff brings deep expertise in business valuations, mergers and acquisitions, corporate finance, capital raising, [R&D](https://42advisory.com.au/services/r-and-d-tax-incentive), financial modelling and strategic advisory.   Geoff has worked alongside founders, entrepreneurs and private business owners at every stage of the business lifecycle — from [start-up](https://42advisory.com.au/industries/startup-accounting-advisory-services-melbourne) and growth through to succession planning, investment and exit. He has assisted businesses in securing funding, evaluating strategic opportunities, improving performance and preparing for successful transactions.   His advisory approach is built on a simple belief: a business owner's ambitions for their business should work in harmony with their ambitions for life. Geoff works closely with clients to help them build more valuable, scalable and resilient businesses while making informed decisions that support their broader personal and financial goals.   At 42 Advisory, Geoff combines technical expertise with a practical, partnership-driven approach, helping clients cut through complexity and focus on the decisions that create long-term value. [Book a meeting with Sergiy or Geoff](https://42advisory.com.au/meetings/42advisory/initial-meeting-online) ![Professional standing on rocky terrain, 42 Advisory brand image](https://42advisory.com.au/hs-fs/hubfs/42_Advisory_Mission.webp?width=717&height=960&name=42_Advisory_Mission.webp) Our Story ## Why We Built 42 Advisory Too many business owners inherit an accountant by default, then find the relationship is reactive, opaque and billed by the hour. We built 42 Advisory to work differently: fixed fees agreed in writing, advice raised before decisions are made, and plain-English answers between tax seasons, not only at lodgement time. Cloud and automation tools handle the routine work, so our time goes into advice. Our name comes from *The Hitchhiker's Guide to the Galaxy*, where 42 is the answer to life, the universe and everything. For us it is a reminder that every business question has an answer when you know where to look. ![Professional balancing on rocky terrain, 42 Advisory brand image](https://42advisory.com.au/hs-fs/hubfs/42_Advisory_Values.jpg?width=672&height=960&name=42_Advisory_Values.jpg) Our Values ## Clarity. Compliance. Confidence — by Design Three outcomes every client should feel, delivered through six principles that guide every engagement. - **Clarity** We turn complexity into confidence. Every report, forecast, and conversation gives a clear path forward. - **Accuracy** Precision matters. We uphold CPA standards, APES 110 ethics, and ATO compliance across every engagement. - **Transparency** Fixed fees, honest advice, no surprises. You always know what you are paying and what you are getting. - **Proactivity** We look through the windscreen, not the rear-view mirror. Advisory means anticipating, not just reporting. - **Partnership** We act as an extension of your business — not a service provider you hear from once a year. - **Innovation** We embrace technology and automation to improve speed, insight, and client experience without compromising the human element. ## Our local team blends technology and expertise to simplify accounting Whether you run a retail store, hospitality venue, startup, or professional practice, we make accounting smarter, faster, and stress-free — with **fixed fees**, **proactive guidance**, and a modern approach that keeps you one step ahead. [Book a 30-minute introductory meeting](https://42advisory.com.au/meetings/42advisory/initial-meeting-online) ![Illustration of the 42 Advisory client onboarding process](https://42advisory.com.au/hs-fs/hubfs/raw_assets/public/@marketplace/Lynton/Framework/assets/images/about-company.png?width=648&height=476&name=about-company.png) The Switch Process, Explained ## What Happens When You Switch to 42 Advisory Changing accountants is often delayed because the process feels uncertain. It needn't be. Our seven-step transition typically takes around 10 business days, depending on how quickly your previous accountant provides handover information.   **Step 1 — Initial strategy meeting (30 minutes, no charge)** We meet online or at our Chadstone or Moorabbin office to understand your structure, your current pain points, and your objectives. No sales pitch, no obligation. **Step 2 — Fixed-fee proposal** We issue a written proposal with a scoped, fixed monthly or annual fee. No surprise invoices. **Step 3 — Secure onboarding and ID verification** You complete our onboarding form and electronic identity verification. We verify the identity of every new client in line with TPB guidance and, where we provide services covered by AML/CTF law, we also complete the customer checks that law requires. **Step 4 — ATO agent linking and authorities** We obtain your authority to act and register as your Tax Agent with the ATO. Your existing ATO lodgement history and correspondence remain intact. **Step 5 — Xero, FYI, and practice software access** We set up or migrate your Xero file, invite you to our secure client document portal, and integrate any required add-ons. **Step 6 — Ethical handover from your previous accountant** We contact your former accountant under the professional ethical clearance protocol and obtain the required handover information. You do not need to manage this conversation. **Step 7 — Ongoing advisory support** You are assigned a primary CPA contact. We aim to reply to email within one business day, schedule proactive tax-planning reviews, and provide year-round advisory — not only at year-end. The Reasons We Hear Most ## Why Melbourne Business Owners Switch to 42 Advisory Most new clients move to us for the same set of reasons. If any of the following sound familiar, it may be time for a second opinion.    **✅ Reactive, not proactive.** Advice arrives after the fact — once BAS has been lodged or the tax return has been filed — rather than before decisions are made.  **✅ Surprise invoices.** Hourly billing makes costs unpredictable. A quick phone call can become a $300 time entry.  **✅ Poor communication.** Phone calls and emails go unanswered for weeks. Lodgement deadlines move without notice.  **✅ No strategic guidance.** The engagement is limited to compliance. There is no tax planning, no forecasting, and no business advisory.  **✅ Outdated systems.** Manual processes, spreadsheet workarounds, and PDF emails instead of a cloud-first Xero workflow and a secure document portal.  **✅ No forecasting or cash-flow insight.** The accountant prepares historical financials but cannot tell you what next quarter looks like.  **✅ No advice on structuring.** Trusts, companies, Division 7A, and family group planning are treated as compliance tasks rather than strategic decisions.   **We designed 42 Advisory specifically to address these gaps.** ## Firm Details, Registrations and Offices 42 Advisory is a Melbourne CPA accounting and business advisory firm trading as Forty Two Advisory Pty Ltd, with offices in Chadstone and Moorabbin. We provide fixed-fee tax compliance, BAS and GST lodgement, bookkeeping, payroll, tax planning, business advisory and virtual CFO services to small businesses, medical practitioners, e-commerce operators, SaaS founders and property investors across Victoria and Australia. **Firm registrations** - **Firm:** Forty Two Advisory Pty Ltd, trading as 42 Advisory - **ABN:** 53 685 405 458 - **Registered tax agent:** TPB 26303651 (verify on the [TPB public register](https://www.tpb.gov.au/public-register)) - **ASIC registered agent:** 53499 **Directors** - Sergiy Kucherenko CPA: member of CPA Australia and individually registered tax agent - Geoffrey Tulett CPA: member of CPA Australia and individually registered tax agent **Offices and meetings** - **Moorabbin:** Level 1, 13–15 Cochranes Road, Moorabbin VIC 3189 - **Chadstone:** Suite 752, Level 2 UL40, 1341 Dandenong Road, Chadstone VIC 3148 - **Hours:** Monday to Friday, 9:00 AM – 5:00 PM Meetings are by appointment, in person at either office or online. [Book a 30-minute introductory meeting](https://42advisory.com.au/meetings/42advisory/initial-meeting-online) at no charge. **Areas of specialisation** Tax structuring and entity planning. Division 7A and trust distribution strategy. Capital gains tax concessions and small business CGT rollovers. Fringe benefits tax. SMSF accounting and tax compliance. 3-way forecasting and virtual CFO engagements. Business process automation and Xero ecosystem implementation. **Industries we work with regularly** Medical and allied health practices. E-commerce and Shopify-based retailers. SaaS and technology founders. Professional services firms. Hospitality operators. Property investors and developers. General SMEs from start-up through to established operators. YOU MAY NEED TO KNOW ## Frequently Asked Questions Why should I change accountants? Most clients switch because their current accountant is reactive, billed by the hour, or does not offer strategic advice. If you are not receiving proactive tax planning, fixed-fee pricing, and clear communication, it is worth obtaining a second opinion.  How do I switch accountants to 42 Advisory? Most transitions take around 10 business days, depending on how quickly your previous accountant provides handover information. We hold a free introductory meeting, issue a fixed-fee proposal, complete secure ID verification, register as your ATO tax agent, set up Xero and portal access, and manage the ethical clearance with your previous accountant on your behalf. Do you contact my previous accountant? Yes. Under the CPA Australia ethical clearance protocol (APES 110 section 320), we contact your previous accountant to obtain handover information. You do not need to manage this conversation.  Are your fees fixed or hourly? All engagements are fixed-fee. We scope the work in writing before we start, so you know the cost in advance. There are no hourly timesheets and no surprise invoices.  Do you work with Xero and cloud accounting systems? Yes. 42 Advisory is a Xero-certified practice and a cloud-first firm. We also work with MYOB where required and integrate add-ons including Hubdoc, Dext, A2X, Employment Hero, and ServiceM8.  Can you help with tax planning, not just tax returns? Yes. Tax planning is a core service. We conduct pre-year-end reviews, model multiple scenarios, and provide written tax-planning recommendations covering structuring, superannuation, trust distributions, capital gains, and Division 7A.  Do you work with startups and growing businesses? Yes. We work with start-ups, SaaS founders, and scale-stage businesses, including R&D tax incentive preparation, ESIC reviews, capital raising support, and virtual CFO engagements.  Can you help with company setup and restructuring? Yes. We are ASIC Registered Agents (No. 53499) and handle company registration, trust establishment, SMSF set-up, and group restructuring, including CGT rollover advice where relevant.  Do you assist with BAS, payroll and bookkeeping? Yes. BAS and IAS lodgement, Single Touch Payroll, superannuation compliance, and full-service bookkeeping are available on a fixed monthly fee.  Do you work with medical clinics, e-commerce and SaaS businesses? Yes. These are three of our core sectors. We understand Shopify and A2X reconciliations, service-trust structures common in medical practices, and SaaS MRR reporting.  How quickly do you respond to clients? We aim to respond to email within one business day, and to urgent matters on the same business day, during business hours (Monday to Friday, 9:00 AM – 5:00 PM AEST/AEDT). Are you registered tax agents? Yes. Forty Two Advisory Pty Ltd is a registered tax agent (TPB 26303651), and both directors are individually registered tax agents. You can verify the firm's registration on the [TPB public register](https://www.tpb.gov.au/public-register). **Areas We Serve** - [Melbourne](https://42advisory.com.au) - [Chadstone](https://42advisory.com.au/accountants/chadstone/) - [Moorabbin](https://42advisory.com.au/accountants/moorabbin) - [Bentleigh](https://42advisory.com.au/accountants/bentleigh) - [Oakleigh](https://42advisory.com.au/accountants/oakleigh) - [Burwood](https://42advisory.com.au/accountants/burwood) - [Carnegie](https://42advisory.com.au/accountants/carnegie) - [Caulfield](https://42advisory.com.au/accountants/caulfield) **Business Advisory** - [Business Advisory & 3-Way Forecasting](https://42advisory.com.au/services/business-advisory-forecasting) - [Tax Planning](https://42advisory.com.au/services/tax-planning-melbourne) - [R&D Tax Incentive](https://42advisory.com.au/services/r-and-d-tax-incentive) - [Business Valuation](https://42advisory.com.au/services/business-valuations) - [Residential Finance](https://42advisory.com.au/finance/residential-finance-services-melbourne) - [Buying a Business](https://42advisory.com.au/services/buying-a-business-due-diligence-melbourne) - [Commercial Finance](https://42advisory.com.au/finance/commercial-finance-services) - [Asset Finance](https://42advisory.com.au/finance/asset-finance-solutions) **Accounting & Tax** - [Small Business Accountants](https://42advisory.com.au/services/small-business-accountant-melbourne) - [Personal Tax Returns & Advisory](https://42advisory.com.au/services/personal-tax-accountant-melbourne) - [SMSF Accountants](https://42advisory.com.au/services/smsf-accountant-melbourne) - [BAS & IAS Lodgement Services](https://42advisory.com.au/services/bas-ias-accountant-services-melbourne) - [Property Tax](https://42advisory.com.au/services/property-tax-accounting-melbourne) - [CPA Accountant & Advisory Services Melbourne](https://42advisory.com.au/services/cpa-accountant-melbourne) - [Bookkeeping](https://42advisory.com.au/services/small-business-bookkeeping-melbourne) - [Crypto Tax for Investors & Traders](https://42advisory.com.au/industries/crypto-tax-accounting-for-investors-traders) **Industries** - [Accounting for Doctors](https://42advisory.com.au/industries/accounting-advisory-for-doctors-dentists-health-practices) - [E-Commerce & Online Retail](https://42advisory.com.au/industries/ecommerce-accountants-melbourne) - [Tech, SaaS & IT](https://42advisory.com.au/industries/tech-saas-accounting) - [Crypto Tax & Accounting](https://42advisory.com.au/industries/crypto-tax-accounting-for-investors-traders) - [MMA, BJJ & Muay Thai Gyms](https://42advisory.com.au/industries/martial-arts-combat-sports-gym-accountants-melbourne-42-advisory) - [Accounting for Builders & Trades](https://42advisory.com.au/industries/builders-tradies-accountants-melbourne) - [Accounting for Professional Services](https://42advisory.com.au/industries/professional-services) - [Startup Accounting & Advisory](https://42advisory.com.au/industries/startup-accounting-advisory-services-melbourne) - [Hospitality Accounting (Cafés & Restaurants)](https://42advisory.com.au/industries/cafés-restaurants-retail-stores) - [Automotive & Mechanical Services](https://42advisory.com.au/industries/automotive-accountants-melbourne) --- [![42 Advisory logo – Melbourne accountants and business advisors](https://42advisory.com.au/hubfs/Logo%201%20Black_Vector.svg "42 Advisory logo – Melbourne accountants and business advisors")](https://42advisory.com.au/) Waterman Moorabbin, Level 1, 13–15 Cochranes Road, Moorabbin VIC 3189  [info@42advisory.com.au](mailto:enquiry@42advisory.com.au) 03 9997 7081 Suite 752, Level 2 UL40, 1341 Dandenong Road, Chadstone, VIC 3148​ [enquiry@42advisory.com.au](mailto:enquiry@42advisory.com.au) 03 9997 7081 © 2026 Forty Two Advisory | Terms and conditions| [Privacy Policy](https://42advisory.com.au/privacy-policy) | [Site Map](https://42advisory.com.au/sitemap.xml) Liability limited by a scheme approved under Professional Standards Legislation ```json { "@context" : "https://schema.org", "@id" : "https://42advisory.com.au/#website", "@type" : "WebSite", "alternateName" : "Forty Two Advisory", "inLanguage" : "en-AU", "name" : "42 Advisory", "publisher" : { "@id" : "https://42advisory.com.au/#accountingservice" }, "url" : "https://42advisory.com.au/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://42advisory.com.au/about#aboutpage", "@type" : "AboutPage", "about" : [ { "@id" : "https://42advisory.com.au/#accountingservice" }, { "@id" : "https://42advisory.com.au/#sergiy-kucherenko" }, { "@id" : "https://42advisory.com.au/#geoffrey-tulett" } ], "breadcrumb" : { "@id" : "https://42advisory.com.au/about#breadcrumb" }, "description" : "Meet Sergiy Kucherenko CPA and Geoffrey Tulett CPA. 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With experience across Australia, New Zealand and Asia, he brings expertise in business valuations, mergers and acquisitions, corporate finance, capital raising, R&D, financial modelling and strategic advisory, working with founders and private business owners from start-up and growth through to succession planning, investment and exit.", "familyName" : "Tulett", "givenName" : "Geoffrey", "hasCredential" : [ { "@type" : "EducationalOccupationalCredential", "credentialCategory" : "professional certification", "name" : "Certified Practising Accountant (CPA)", "recognizedBy" : { "@type" : "Organization", "name" : "CPA Australia", "url" : "https://www.cpaaustralia.com.au/" } }, { "@type" : "EducationalOccupationalCredential", "credentialCategory" : "registration", "name" : "Registered Tax Agent (individual registration)", "recognizedBy" : { "@type" : "Organization", "name" : "Tax Practitioners Board", "url" : "https://www.tpb.gov.au/" } } ], "image" : "https://442319857.fs1.hubspotusercontent-ap1.net/hubfs/442319857/Geoff%20Tulett.webp", "jobTitle" : "Director", "knowsAbout" : [ { "@type" : "Thing", "name" : "business valuation" }, { "@type" : "Thing", "name" : "mergers and acquisitions" }, { "@type" : "Thing", "name" : "corporate finance" }, { "@type" : "Thing", "name" : "capital raising" }, { "@type" : "Thing", "name" : "R&D Tax Incentive Australia" }, { "@type" : "Thing", "name" : "financial modelling" }, { "@type" : "Thing", "name" : "strategic advisory" }, { "@type" : "Thing", "name" : "succession planning" } ], "knowsLanguage" : [ "en" ], "memberOf" : [ { "@type" : "Organization", "name" : "CPA Australia", "sameAs" : "https://en.wikipedia.org/wiki/CPA_Australia", "url" : "https://www.cpaaustralia.com.au/" } ], "name" : "Geoffrey Tulett", "sameAs" : [ "https://www.linkedin.com/in/geoffrey-tulett" ], "url" : "https://42advisory.com.au/about", "worksFor" : { "@id" : "https://42advisory.com.au/#accountingservice" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://42advisory.com.au/about#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://42advisory.com.au/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://42advisory.com.au/about", "name" : "About", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Most clients switch because their current accountant is reactive, billed by the hour, or does not offer strategic advice. If you are not receiving proactive tax planning, fixed-fee pricing, and clear communication, it is worth obtaining a second opinion. 

" }, "name" : "Why should I change accountants?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Most transitions take around 10 business days, depending on how quickly your previous accountant provides handover information. We hold a free introductory meeting, issue a fixed-fee proposal, complete secure ID verification, register as your ATO tax agent, set up Xero and portal access, and manage the ethical clearance with your previous accountant on your behalf.

" }, "name" : "How do I switch accountants to 42 Advisory?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. Under the CPA Australia ethical clearance protocol (APES 110 section 320), we contact your previous accountant to obtain handover information. You do not need to manage this conversation. 

" }, "name" : "Do you contact my previous accountant?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

All engagements are fixed-fee. We scope the work in writing before we start, so you know the cost in advance. There are no hourly timesheets and no surprise invoices. 

" }, "name" : "Are your fees fixed or hourly?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. 42 Advisory is a Xero-certified practice and a cloud-first firm. We also work with MYOB where required and integrate add-ons including Hubdoc, Dext, A2X, Employment Hero, and ServiceM8. 

" }, "name" : "Do you work with Xero and cloud accounting systems?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. Tax planning is a core service. We conduct pre-year-end reviews, model multiple scenarios, and provide written tax-planning recommendations covering structuring, superannuation, trust distributions, capital gains, and Division 7A. 

" }, "name" : "Can you help with tax planning, not just tax returns?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. We work with start-ups, SaaS founders, and scale-stage businesses, including R&D tax incentive preparation, ESIC reviews, capital raising support, and virtual CFO engagements. 

" }, "name" : "Do you work with startups and growing businesses?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. We are ASIC Registered Agents (No. 53499) and handle company registration, trust establishment, SMSF set-up, and group restructuring, including CGT rollover advice where relevant. 

" }, "name" : "Can you help with company setup and restructuring?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. BAS and IAS lodgement, Single Touch Payroll, superannuation compliance, and full-service bookkeeping are available on a fixed monthly fee. 

" }, "name" : "Do you assist with BAS, payroll and bookkeeping?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. These are three of our core sectors. We understand Shopify and A2X reconciliations, service-trust structures common in medical practices, and SaaS MRR reporting. 

" }, "name" : "Do you work with medical clinics, e-commerce and SaaS businesses?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

We aim to respond to email within one business day, and to urgent matters on the same business day, during business hours (Monday to Friday, 9:00 AM – 5:00 PM AEST/AEDT).

" }, "name" : "How quickly do you respond to clients?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "

Yes. Forty Two Advisory Pty Ltd is a registered tax agent (TPB 26303651), and both directors are individually registered tax agents. You can verify the firm's registration on the TPB public register.

" }, "name" : "Are you registered tax agents?" } ] } ```