Melbourne CPA Accountants. Backed by Technology. Driven by People
About 42 Advisory — Melbourne CPA Accountants & Business Advisors
Credentials and platforms
A CPA-Led Practice and Registered Tax Agent
You can verify the firm's tax agent registration (TPB 26303651) on the TPB public register.
Meet the Directors
SERGIY KUCHERENKO
Member, CPA Australia
Registered tax agent (individual registration)
Director, Forty Two Advisory Pty Ltd
Director Profile
ACCOUNTING EXPERTISE BUILT ACROSS REAL INDUSTRY
Sergiy Kucherenko is the founder and director of 42 Advisory and a member of CPA Australia. His professional career has been built in public practice and business advisory — working alongside business owners to simplify financial complexity, strengthen structure, and support growth at every stage.
Originally trained as an engineer with a background in computer science, Sergiy brings an analytical and systems-oriented mindset to accounting and advisory — one that translates directly into the practice's emphasis on automation, process design, and technology-driven client solutions. It is the foundation behind 42 Advisory's cloud-first operating model and its ability to serve technically complex businesses with precision.
Throughout his advisory career, Sergiy has served clients across medical technology, telecommunications, SaaS and technology businesses, construction and trades, and healthcare — including general practice and dental groups. That depth of sector exposure informs advice that is commercially grounded, not generic — calibrated to the specific operating realities of each industry.
He has supported businesses at every stage of the growth cycle — from incorporation and early-stage structuring through to acquisition, restructure, and exit — with particular depth in service trust structures for medical practices, SaaS revenue recognition, and construction industry cash-flow management.
Sector Experience:
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Medical Technology
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Dental
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Allied Health
GEOFFREY TULETT
Member, CPA Australia
Registered tax agent (individual registration)
Director, Forty Two Advisory Pty Ltd
Director Profile
CORPORATE FINANCE EXPERTISE BUILT ON GLOBAL EXPERIENCE
Our Story
Why We Built 42 Advisory
Too many business owners inherit an accountant by default, then find the relationship is reactive, opaque and billed by the hour. We built 42 Advisory to work differently: fixed fees agreed in writing, advice raised before decisions are made, and plain-English answers between tax seasons, not only at lodgement time. Cloud and automation tools handle the routine work, so our time goes into advice.
Our name comes from The Hitchhiker's Guide to the Galaxy, where 42 is the answer to life, the universe and everything. For us it is a reminder that every business question has an answer when you know where to look.
Our Values
Clarity. Compliance. Confidence — by Design
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Clarity We turn complexity into confidence. Every report, forecast, and conversation gives a clear path forward.
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Accuracy Precision matters. We uphold CPA standards, APES 110 ethics, and ATO compliance across every engagement.
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Transparency Fixed fees, honest advice, no surprises. You always know what you are paying and what you are getting.
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Proactivity We look through the windscreen, not the rear-view mirror. Advisory means anticipating, not just reporting.
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Partnership We act as an extension of your business — not a service provider you hear from once a year.
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Innovation We embrace technology and automation to improve speed, insight, and client experience without compromising the human element.
Our local team blends technology and expertise to simplify accounting
Whether you run a retail store, hospitality venue, startup, or professional practice, we make accounting smarter, faster, and stress-free — with fixed fees, proactive guidance, and a modern approach that keeps you one step ahead.
The Switch Process, Explained
What Happens When You Switch to 42 Advisory
Step 1 — Initial strategy meeting (30 minutes, no charge) We meet online or at our Chadstone or Moorabbin office to understand your structure, your current pain points, and your objectives. No sales pitch, no obligation.
Step 2 — Fixed-fee proposal We issue a written proposal with a scoped, fixed monthly or annual fee. No surprise invoices.
Step 3 — Secure onboarding and ID verification You complete our onboarding form and electronic identity verification. We verify the identity of every new client in line with TPB guidance and, where we provide services covered by AML/CTF law, we also complete the customer checks that law requires.
Step 4 — ATO agent linking and authorities We obtain your authority to act and register as your Tax Agent with the ATO. Your existing ATO lodgement history and correspondence remain intact.
Step 5 — Xero, FYI, and practice software access We set up or migrate your Xero file, invite you to our secure client document portal, and integrate any required add-ons.
Step 6 — Ethical handover from your previous accountant We contact your former accountant under the professional ethical clearance protocol and obtain the required handover information. You do not need to manage this conversation.
Step 7 — Ongoing advisory support You are assigned a primary CPA contact. We aim to reply to email within one business day, schedule proactive tax-planning reviews, and provide year-round advisory — not only at year-end.
The Reasons We Hear Most
Why Melbourne Business Owners Switch to 42 Advisory
✅ Reactive, not proactive. Advice arrives after the fact — once BAS has been lodged or the tax return has been filed — rather than before decisions are made.
✅ Surprise invoices. Hourly billing makes costs unpredictable. A quick phone call can become a $300 time entry.
✅ Poor communication. Phone calls and emails go unanswered for weeks. Lodgement deadlines move without notice.
✅ No strategic guidance. The engagement is limited to compliance. There is no tax planning, no forecasting, and no business advisory.
✅ Outdated systems. Manual processes, spreadsheet workarounds, and PDF emails instead of a cloud-first Xero workflow and a secure document portal.
✅ No forecasting or cash-flow insight. The accountant prepares historical financials but cannot tell you what next quarter looks like.
✅ No advice on structuring. Trusts, companies, Division 7A, and family group planning are treated as compliance tasks rather than strategic decisions.
We designed 42 Advisory specifically to address these gaps.
Firm Details, Registrations and Offices
42 Advisory is a Melbourne CPA accounting and business advisory firm trading as Forty Two Advisory Pty Ltd, with offices in Chadstone and Moorabbin. We provide fixed-fee tax compliance, BAS and GST lodgement, bookkeeping, payroll, tax planning, business advisory and virtual CFO services to small businesses, medical practitioners, e-commerce operators, SaaS founders and property investors across Victoria and Australia.
Firm registrations
- Firm: Forty Two Advisory Pty Ltd, trading as 42 Advisory
- ABN: 53 685 405 458
- Registered tax agent: TPB 26303651 (verify on the TPB public register)
- ASIC registered agent: 53499
Directors
- Sergiy Kucherenko CPA: member of CPA Australia and individually registered tax agent
- Geoffrey Tulett CPA: member of CPA Australia and individually registered tax agent
Offices and meetings
- Moorabbin: Level 1, 13–15 Cochranes Road, Moorabbin VIC 3189
- Chadstone: Suite 752, Level 2 UL40, 1341 Dandenong Road, Chadstone VIC 3148
- Hours: Monday to Friday, 9:00 AM – 5:00 PM
Meetings are by appointment, in person at either office or online. Book a 30-minute introductory meeting at no charge.
Areas of specialisation
Tax structuring and entity planning. Division 7A and trust distribution strategy. Capital gains tax concessions and small business CGT rollovers. Fringe benefits tax. SMSF accounting and tax compliance. 3-way forecasting and virtual CFO engagements. Business process automation and Xero ecosystem implementation.
Industries we work with regularly
Medical and allied health practices. E-commerce and Shopify-based retailers. SaaS and technology founders. Professional services firms. Hospitality operators. Property investors and developers. General SMEs from start-up through to established operators.
YOU MAY NEED TO KNOW
Frequently Asked Questions
Why should I change accountants?
Most clients switch because their current accountant is reactive, billed by the hour, or does not offer strategic advice. If you are not receiving proactive tax planning, fixed-fee pricing, and clear communication, it is worth obtaining a second opinion.
How do I switch accountants to 42 Advisory?
Most transitions take around 10 business days, depending on how quickly your previous accountant provides handover information. We hold a free introductory meeting, issue a fixed-fee proposal, complete secure ID verification, register as your ATO tax agent, set up Xero and portal access, and manage the ethical clearance with your previous accountant on your behalf.
Do you contact my previous accountant?
Yes. Under the CPA Australia ethical clearance protocol (APES 110 section 320), we contact your previous accountant to obtain handover information. You do not need to manage this conversation.
Are your fees fixed or hourly?
All engagements are fixed-fee. We scope the work in writing before we start, so you know the cost in advance. There are no hourly timesheets and no surprise invoices.
Do you work with Xero and cloud accounting systems?
Yes. 42 Advisory is a Xero-certified practice and a cloud-first firm. We also work with MYOB where required and integrate add-ons including Hubdoc, Dext, A2X, Employment Hero, and ServiceM8.
Can you help with tax planning, not just tax returns?
Yes. Tax planning is a core service. We conduct pre-year-end reviews, model multiple scenarios, and provide written tax-planning recommendations covering structuring, superannuation, trust distributions, capital gains, and Division 7A.
Do you work with startups and growing businesses?
Yes. We work with start-ups, SaaS founders, and scale-stage businesses, including R&D tax incentive preparation, ESIC reviews, capital raising support, and virtual CFO engagements.
Can you help with company setup and restructuring?
Yes. We are ASIC Registered Agents (No. 53499) and handle company registration, trust establishment, SMSF set-up, and group restructuring, including CGT rollover advice where relevant.
Do you assist with BAS, payroll and bookkeeping?
Yes. BAS and IAS lodgement, Single Touch Payroll, superannuation compliance, and full-service bookkeeping are available on a fixed monthly fee.
Do you work with medical clinics, e-commerce and SaaS businesses?
Yes. These are three of our core sectors. We understand Shopify and A2X reconciliations, service-trust structures common in medical practices, and SaaS MRR reporting.
How quickly do you respond to clients?
We aim to respond to email within one business day, and to urgent matters on the same business day, during business hours (Monday to Friday, 9:00 AM – 5:00 PM AEST/AEDT).
Are you registered tax agents?
Yes. Forty Two Advisory Pty Ltd is a registered tax agent (TPB 26303651), and both directors are individually registered tax agents. You can verify the firm's registration on the TPB public register.